It was a warm spring day in Lower Manhattan when Mejuri Soho hosted a celebration drink and baubles to mark the latest collaboration between the fine jewelry brand and Claude Homes. Mejuri, a vintage furniture and decor retailer, collaborated with Mejuri to create three limited edition modular art pieces that can be used as decor or display pieces for your jewelry.
At first glance, it might be hard to imagine what connects these two women-owned brands’ fortuitous venture into co-creation, merging the worlds of jewelry and homeware. Each launch has been a symbol of synergistic collaboration. But Mejuri is not without intent. Justine Lancon, Mejuri’s creative director, said the partnership was organic because they share the same design process. This is focused on our goals and goes beyond the products we make. We wanted something that was a part of our lives, almost like a sculpture. It is not just functional; it’s artful and artistic. It can be used as a jewelry display or complement our designs.
The design process was inspired by the natural forms found in zen gardens. They created two pieces in rich limestone and a red onyx option in-store that launched in May. Each minimalist part fits together like a puzzle, a harmonious brand collaboration. Maggie Holladay, a founder of Claude Home, said the collection was a joy to create. It combines my love for stones with unique objects and allows for a simple yet elegant way for jewelry to fit together like a puzzle.
The modernist white marble backdrop was a perfect setting for the downtown fashion community to mingle with guests like Batsheva Hay and model Aamito Legum, AJLT’s rising star Cathy Ang, as well as other members of the local fashion community. Near the wool abstract chairs, guests demanded to see their outfits captured in a fashion sketch created by Trivia Hiller ( @trivvidraws). A plethora of white Mejuri bags, all in crisp white, were released from the Soho Homebase and walked onto Spring Street. They were excited to show off their new Mejuri pieces.
At first glance, it might be hard to imagine what connects these two women-owned brands’ fortuitous venture into co-creation, merging the worlds of jewelry and homeware. Each launch has been a symbol of synergistic collaboration. But Mejuri is not without intent.